Do you want to start a cleaning business but don’t know how to find those first few clients? Knowing where to advertise your cleaning business for free both online and offline can not only help you save money when you’re just starting, but once you have a handful of clients, you can then reinvest some of your cleaning profits into paid marketing opportunities to continue to grow your cleaning company.
Where to Advertise Your Cleaning Business For Free Online
Some of the best places to advertise your cleaning business for free can be found online. Here are my 5 top recommendations for advertising and marketing your cleaning business online for free.
1.) Google My Business Listing
Google provides a free listing to local businesses. It’s also the #1 place to read and leave reviews for local companies online. The first place you should be advertising your cleaning business for free is with a google my business listing. I promise you a well-set-up business listing on here will have your phone ringing.
2.) Local Facebook Buy & Sell Groups
Facebook is full of local buy-and-sell groups. Many of these groups also allow small local businesses to advertise their services. You just need to double-check before posting your services. Just one local buy-and-sell group could have as many as 50,000 members making it a great place to advertise your cleaning services for free.
3.) Online Classifieds (Kijiji + Craigslist)
Kijiji & Craigslist are the two most popular online classified sites that allow free advertising for local businesses. I wouldn’t waste my time posting to other classified sites since these are the largest and have the most users. You will be competing with many other small cleaning services and individual cleaners, so take some time to write an advertisement that grabs your attention.
4.) Online Review Websites
Your google my business listing is the most important review site since it’s the #1 go-to for reviews online. However, there are others that are worth listing your services on for free such as Yelp, Homestars, HomeAdvisor, and more. Simply search on google for “Review Websites” to find the most popular ones you should have your cleaning business listed on.
5.) Local Business Directories
Does your city or town have a popular local directory everyone uses? Most of the time, these directories allow free listings you can take advantage of to get the word out there about your cleaning business.
Where to Advertise Your Cleaning Business For Free Offline
Online will find you more clients than advertising offline in most cases since most people begin their search for cleaning companies online. This doesn’t mean you should ignore offline advertising opportunities. Here are my 5 top recommendations for advertising and marketing your cleaning business for free offline.
1.) Cold Pitch Property Management Companies
Property managers are usually in charge of managing multiple rental units. Every time a renter moves out, these properties need to be cleaned. Finding just one of these property management companies to work with can keep your schedule full of cleaning jobs.
2.) Reach Out to Real Estate Agents
Real Estate agents have a direct connection with homeowners looking to buy or sell their homes. The first order of business when trying to sell your home is to make it presentable to potential buyers, and this involves having it cleaned. On the other side, many home buyers want the home cleaned before they move in, even if it was already cleaned before the purchase.
Reaching out to real estate agents is a quick and free way to find new cleaning clients. On top of that, there is a good chance the home buyers/sellers will hire you to regularly clean their new home if they are happy with your cleaning services.
3.) Partnership Marketing
Partnership marketing is a type of partnership between two or more local companies who join forces to promote their services together. It’s an effective way to reach new cleaning clients at no cost. By leveraging the power of this partnership, your cleaning business can open new opportunities and find new cleaning clients.
For example, if you’re a house cleaning company, you could partner with a local junk removal company and cross-promote each other’s services since they complement each other well.
4.) Customer Referral Program
A customer referral program is a type of marketing & advertising strategy used by cleaning businesses to spread the word quickly about their cleaning services. It encourages existing cleaning customers to recommend them to their friends and family. This type of marketing leverages the power of word-of-mouth recommendations, which can be one of the most effective forms of almost free advertising.
The process works by rewarding your cleaning clients for referring new customers to your cleaning business. A referral program typically offers incentives such as discounts, free services, or even gift cards. These rewards act as an incentive for those recommending your cleaning business to continue spreading the word.
5.) Car Magnets
Not technically free, however, car magnets are so affordable and effective that I have listed them here as one of my top 5 recommendations. I can’t even begin to guess how many new clients found me just by driving from home to home with car magnets displayed on my vehicle or when parked in the driveway of a client’s home. I would even go shopping at Walmart, Costco, etc. with my magnets on, which almost always led to someone approaching me in the parking lot with a few questions about my cleaning services. Magnets are very effective and affordable; every small cleaning service, company, or cleaner should use them.
On a Final Note,
Starting a new cleaning business can be exciting, but it’s important to know where to advertise your services for free when you’re just starting. Knowing where to advertise your cleaning business for free will not only help you save money when you’re just starting out, but once you have a handful of clients, you can reinvest some of your cleaning profits into paid marketing opportunities to continue growing your cleaning company.
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